#personalbranding | String Nguyen | 673 comments

#personalbranding | String Nguyen | 673 comments

Invisible on LinkedIn? Let&#39;s changes that :dart: As part of my coaching role in The Trusted Voice, I think about branding all the time. Why? Because everyone is busy, and your role is to show your value clearly. If people can&#39;t understand what you do within the first 15 seconds, you&#39;re doing it wrong. Let me share a simple PACE framework that we use: :round_pushpin: PROFILE Your profile is like your shop window: → Looking for a job? Make it easy to see what you&#39;re good at → Want to be known for something? Pick one topic and own it → Want clients? Show them clearly how you can help :busts_in_silhouette: AUDIENCE Know who you&#39;re talking to: → Who exactly do you want to reach? → Is it recruiters, customers, or business people? → Are you connecting with these people regularly? :memo: CONTENT Show up and share: → Post regularly to stay visible → Share what you know → LinkedIn likes people who post often → Help others with useful tips :handshake: ENGAGEMENT This is the secret sauce: → Comment on others&#39; posts - it works better than just posting → DM - a good DM add values (I lol at people who send me their very first message as a bad sales pitch, bro that doesn&#39;t work) → Quick story: I know someone with lots of Australian connections who wants a US job. My advice? Start talking to US people in your industry. Your online activity should match where you want to go. Remember: You don&#39;t need to be everywhere. Just be great where it matters. Update your profile to be seen as a leader/expert: <https://lnkd.in/gMJPb2UV> Or update it to be a sales tool: <https://lnkd.in/g-p54zJZ> P.S what does the colour mean below? :large_green_circle: green box highlights good points about their profile :large_orange_circle: orange box highlights what they need to improve on. #PersonalBranding | 673 comments on LinkedIn

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